“Naturally
irresistible”, aren't they ? This TV commercial shows the
grandparents we love.
They
are struggling with each other for crisps, and when the man seems to
have won, his wife shows him this is not the end as she holds his
dentures in the hand. Her mischievous smile highlights the love
between them, showing us they have lived together for a long time and
they know each other by heart.
Their
grandson comes back and takes the crisps without seeing the scene (or
without taking the time to understand the scene). He just kisses his
grandfather and then leaves. Without crisps, they are lost, they seem
not to realize what is happening.
So,
okay, the message is: our crisps are so “naturally irresistible”
that everybody wants to eat them, even your grandparents.
But
I think that what makes the ad effective is the image given of the
relationship between us and our grandparents. Sometimes they don't
understand nothing to what we are living, and sometimes we don't
understand them well. But we love them as they are. And that's the
most important.
What
a comical advert with a touching couple, don't you think so ?
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