Well,
George Clooney is not as old to be inserted in such an
“old-people-in-advertising” blog. Isn't he 51 ? Yes he is, so
that he is part of my “target” ! Remember: “white-haired and wrinkled people, between 50 and 80-year-old that
we all know well”.
He
his quite white-haired, maybe if your eyes are close to your screen
you can see some MICROSCOPIC wrinkles, he is between 50 and 80,
and... we all know him well.
Let's
be brief, he represents the classy part of the seniors. A free man,
educated, attractive, independent and financially stable. Doing
whatever he wants, wherever he wants, whenever he wants, however he
wants.
What
could make us more likely to looking forward to being a senior ?
Nespresso uses senior-seduction and added value to make us match them
with the coffee value.
I
promise, next week I will talk about a real senior, as classy as
George. Wait and see !
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