Iggy
Pop is one of the most famous figures of the 1960's rebels. His band,
The Stooges, became a pioneer of the Punk movement (he is named “The
Godfather of Punk”).
Today,
he is still a singer, but we also know him for many adverts. Indeed,
he has become a quite commercial figure. But here, we are not
judging the star, we are looking at the image Iggy Pop gives us of
the elderly in this particular ad for ElevenParis.
On
this photo, the most important thing to see is the mimicry between
Iggy Pop and Daisy Lowe, aged 23. Although he is a man, she is a
girl, he is old, she is young, he has blond hair, she has brown
hair... they look alike. They are doing the same thing (sticking out
their tongue, right =P), looking at us with the same eyes, the same
face.
Each
one influences the other, Iggy Pop looks younger as he is presented
as a “friend” of Daisy Lowe, and she is now a “credible”
rebel.
This
photo emphasizes the sharing relation between our seniors and us.
Do
you think this ad is efficient ? What does it remind you of ?
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