2012-11-17

ELEVENPARIS – Rebels of yesterday will be rebels of tomorrow


Iggy Pop is one of the most famous figures of the 1960's rebels. His band, The Stooges, became a pioneer of the Punk movement (he is named “The Godfather of Punk”).

Today, he is still a singer, but we also know him for many adverts. Indeed, he has become a quite commercial figure. But here, we are not judging the star, we are looking at the image Iggy Pop gives us of the elderly in this particular ad for ElevenParis.



On this photo, the most important thing to see is the mimicry between Iggy Pop and Daisy Lowe, aged 23. Although he is a man, she is a girl, he is old, she is young, he has blond hair, she has brown hair... they look alike. They are doing the same thing (sticking out their tongue, right =P), looking at us with the same eyes, the same face.

Each one influences the other, Iggy Pop looks younger as he is presented as a “friend” of Daisy Lowe, and she is now a “credible” rebel.

This photo emphasizes the sharing relation between our seniors and us.


Do you think this ad is efficient ? What does it remind you of ?



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