Shock
& Soul is a London vintage clothing store. Its press campaign is
based on provocation:
“Silk
dress coming soon”
That
is to say “as soon as she'll die”. The innuendo is well
understandable, but is this morbid joke bad or good to the brand ?
The
Advertising Standards Authority received a complaint that the ad was
offensive so that we can deduce lots of press readers reacted to
this. But wasn't it the aim of the campaign ?
Having
impact on consumers by being dividing ?
Let's
debate !
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