Adopteunmec.com – The senior teen spirit

In its latest TV campaign, the french dating website adopteunmec.com uses the mediagenic figure of Lucienne, a 79-year-old grandma.

The website is quite unconventional since it represents a kind of “men supermarket”, with the massive consumption codes (shopping cart, delivery, promotions, novelties, “open store”, etc.). With this campaign, they assume their image by using an unconventional protagonist.

Playing the role of the “man consumer” in the ads, Lucienne is well-known in the french media. She has already been seen in humoristic programmes, like Groland or Le Petit Journal on Canal + with “The Lucienne Live Report”, a satire about the parisian jet-set.

Lucienne always uses the generation Y vocabulary in the media. In this video, she says to the tattoed man “I love death metal, it's slammin' ! Don't you think so ?

This campaign show us the “senior generation Y” : active people, who understand well today's world. It tells us olders are modern, they are not locked in in the 20^th century ! as they can use our vocabulary to make fun of us.

Here, the humour does not come from Lucienne, in fact, it comes from the vocabulary, our vocabulary !

What do you think about that ?

(The four videos on this site)