Say hello to your seniors !

The elderly, old people, seniors, oldies, olders, grandparents, … Many words can describe these white-haired and wrinkled people, between 50 and 80-year-old that we all know well.

They are very important in our lives, and as life expectancy has increased dramatically since the 20^th century, they are now very important in the economy.

So that marketers target them more and more, but also give them a place in their ads. But what place ? In the past, there was a typical image of the senior in advertising: senile, passive, unresponsive.

My question is: What image does the modern advertising give us of the oldies and how can it use it in order to sell commodities or services?

Some recent adverts representing the figure of the senior are very creative, I like them and want to share them with you. Maybe we can try to describe this mediagenic figure, the “senior”, and talk about its characteristics together?

Don't hesitate, please comment !

In the 1950's the oldies were mostly represented in medication or services to individuals adverts.