Vuitton – Classy oldies (part 2)

Last week I told you about Gorge Clooney and his classy coffee. For now, I would like to introduce you to... the classy Sean Connery by Vuitton !

In this 2008 campaign (released in october 2008, at the same time as the Quantum of Solace movie, what a James Bond coincidence !), we can see Sean Connery relaxed and confident, having a good time on what seems to be a desert island.

This reminds us of the “classy travelling senior”, who likes discovering new landscapes etc... It's all the same as for George, with an exotic side.

On this second photo, he just looks like an older George Clooney, don't you think ?

Louis Vuitton... What else ?

Nespresso – Classy oldies (part 1)

Well, George Clooney is not as old to be inserted in such an “old-people-in-advertising” blog. Isn't he 51 ? Yes he is, so that he is part of my “target” ! Remember: “white-haired and wrinkled people, between 50 and 80-year-old that we all know well”.

He his quite white-haired, maybe if your eyes are close to your screen you can see some MICROSCOPIC wrinkles, he is between 50 and 80, and... we all know him well.

Let's be brief, he represents the classy part of the seniors. A free man, educated, attractive, independent and financially stable. Doing whatever he wants, wherever he wants, whenever he wants, however he wants.

What could make us more likely to looking forward to being a senior ? Nespresso uses senior-seduction and added value to make us match them with the coffee value.

I promise, next week I will talk about a real senior, as classy as George. Wait and see !